Type of Mass Media - 5030 Words

Type of mass media Mass media are media, which can be used to communicate and interact with a large number of audiences. Be it the pictorial messages of the early ages, or the high-technology media that are available today, one thing that we all agree upon, is that mass media are an inseparable part of our lives. Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, dissemination of information, advertising, marketing and in general, for expressing and sharing views, opinions and ideas. Mass media is a double-edged sword which means that there are positive effects of the media as well as negative influences of media. The print media†¦show more content†¦Morover, newsletters also form an important part of print media. These target a specific group of audience and give information on the product. Furthermore, brochures also give detailed information about the product. These are mainly distributed at events or even at the main outlet when a consumer needs to read in detail about the product. Posters are forms of outdoor advertising. The message in a poster has to be brief and eye-catching as it targets a person on the move. Apart from these media, direct mail marketing, flyers, handbills or leaflets, banner advertising, billboard advertising, press releases are also various types of print media. RADIO Radio is a fascinating medium among the various mass communication media because of its special characteristics. It continues to be as relevant and potent as it was in the early years despite the emergence of more glamorous media. It is a saying that in the first phase of broadcasting spanning three decades from the early twenties, radio reigned alone or was the dominant player. Similarity, radio is a scientific device that functions as an effective auditory instrument for communication. It also plays an important role in education. It is not only informs, but also inspires human being for learning more and more. It is not only includes values and virtues, but also creates attitudes, interests and appreciation of human life. It can cover a very wide areaShow MoreRelatedTeenage Girls and Body Image Essay1291 Words   |  6 PagesTeenage girls are at an impressionable time in their lives. Mass Media is a key idea in one of the factors of socialization that become important to teenagers. Teenagers look to the media for a sense of entertainment. Whether it is movies, magazines, or even some aspects of social media, teenagers get a lot of influence from the media’s message. The problem with this is the media has a specific way of doing things and can be negative to a susceptible teenage girl. Media’s way of portraying a womanRead MoreThe Role and Influence of Mass Media1154 Words   |  5 PagesTopic 5: The role and influence of mass media Since the development of technology, mass media becomes an important part of modern society. It influences all areas; therefore, it is raising a question among people about what are the role and influence of mass media. The term mass media refers to the channels of communication (media) that exist to reach a large public audience (the mass of the population). Mass media includes newspapers, magazines, television, radio, and more recently, the InternetRead MoreMass Media Usage813 Words   |  4 PagesIntroduction to Media Industries Media Visualization Essay Media Usage Mass media has become a powerful tool in shaping our culture, and is largely reflective of our society today. According to our text book and class lecture notes, mass media can be loosely defined as the technological vehicles through which mass communication takes place, along with the industries which control them. Over the years, mass media, has had a profound effect on American society, on its culture, and on the individualsRead MoreMass Media Milestone1700 Words   |  7 PagesMilestone in the history of mass media The first variation of a newspaper was published in Rome in 59 BC. It was a daily sheet that Julius Caesar ordered to be distributed all over the city. However, the first newspaper was printed in Beijing in 746 (Flanagin, 452). Also, a forty-two-page bible was published two years later after a German poet used a printing press to post a poem. This was a significant period that marked the beginning of mass media production. Mass media refers to a communicationRead MoreEssay Roles of Mass Media in Society973 Words   |  4 PagesRoles of Mass Media in Society Term of mass media or press has been used since around ten decades ago. At early age, type of mass media that society knows was only printed mass media such as newspaper, flyer, or brochure, but as the century goes by, other type of mass media, such as television, radio and internet, began to appear. In a society, mass media has many functions, due to its capability; mass media could bring not only positive effects but also negative effects to society. NeverthelessRead MoreMass Markets and Mass Production1814 Words   |  7 PagesIn today’s world, Mass Markets have lost its appeal. The time where mass production of goods and services for all customers are long gone. Mass Marketing is paving way for Niche Marketing using more personalised approach. Mass Markets as we know are large unsegmented or undifferentiated market where products and services are offered to every consumer using mass marketing techniques. On the other hand, Mass Marketing is referred to as the market cover age approach where companies use one particularRead MoreDefinition of Mass Media1699 Words   |  7 PagesThe Mass Media Defining the Mass Media Defining the Mass Media The focus of this opening section is an examination of different explanations of the relationship between ownership and control of the mass media and, in order to do this, we need to begin by thinking about how the mass media can be defined. Breaking down the concept of a ‘mass media’ into its constituent parts... A medium is a ‘channel of communication’ - a means through which people send and receive information. The printed wordRead MoreWhat Is Mass Media? Essay1563 Words   |  7 PagesWhat is Mass Media ? Consider this for a moment: at whatever point you need to hear your main tune, watch your most loved show, or see the most recent current occasions, where do you go? You more than likely turn on your TV, radio, or PC. The source that most of the overall population uses to get their news and data from is viewed as broad communications. Mass media means technology that is intended to reach a mass audience. It is the primary means of communication used to reach the vast majorityRead MoreMidterm Review Essay963 Words   |  4 PagesMComm100†©Ã¢â‚¬â€œÃ¢â‚¬ ©Mass†©Communication†©in†©Society†© Midterm†©Review†©Ã¢â‚¬â€œÃ¢â‚¬ ©12th†©Ed†© (Chapters†©1†©Ã¢â‚¬â€œÃ¢â‚¬ ©9)†© †© Understand†©the†©definition†©of†©Ã¢â‚¬Ëœencoding’†© What†©is†©Ã¢â‚¬Ëœnegative†©feedback’?†© Characteristics†©of†©a†©mass†©communication†©audience†© What†©is†©a†©Ã¢â‚¬Ëœmedia†©vehicle’?†© Characteristics†©of†©mass†©communication†©organizations†© What†©vehicles†©have†©increased†©the†©mobility†©of†©the†©mass†©media?†© Trust†©in†©the†©media†©is†©considered†©what?†© Definition†©of†©Ã¢â‚¬Ëœsurveilance’†©Ã¢â‚¬ ©with†©regard†©to†©individual†©media†©use†© Consequences†©of†©relying†©on†©mass†©media†©for†©interpretation†© Read MoreMass Media and Popular Culture1367 Words   |  6 PagesHow has mass media a created a relationship among popular culture, mass media and different forms of dissemination? Mass media is any form of communication used to reach a large group of people. There are different types of media; examples of media are magazines, movies, television, books, recording devices, radio and the internet. As time goes on, new and improved technology is developed in the mass media industry for communicating and entertainment purposes. As mass media continues to grow and